CALLAWAY GOLF LAUNCHES NEW PRODUCT LINE RAZR WITH RED CARPET EVENT
RAZR introduces to an elaborate line of Callaway Golf products
Callaway Golf today launched RAZR, its new product lineup for 2011 at a stylish red carpet event held at the Pavilion, Kuala Lumpur. Local professional golfer Danny Chia launched the event, which was attended by over 200 specially invited guests. RAZR is a result of Callaway's latest collaboration with leading luxury Italian automaker Lamborghini.
Callaway's latest offering is headlined by the innovative RAZR Hawk™ driver, each featuring a groundbreaking ultra lightweight material called Forged Composite™. In addition, Callaway builds on its longstanding position as The No. 1 Irons in golf with the introduction of three iron models within the new RAZR X line – RAZR X™, RAZR X Tour™ and RAZR X Forged™.
Adding to the excitement surrounding Callaway's 2011 lineup is the fact that each new product recently won a coveted Gold or Silver Medal in Golf Digest's annual "Hot List" equipment review. Callaway is the only golf equipment manufacturer to be honoured with Gold Medals within every equipment category rated by Golf Digest's comprehensive review and earned more overall medals than any other manufacturer for the fifth straight year.
"Once again, Callaway's Research and Development team has lived up to its reputation as the most technologically advanced and innovative in the game, delivering a product lineup that is best in class for golfers of all abilities," said George Fellows, President and CEO, Callaway Golf. "This year's new equipment offerings have already received a tremendous amount of attention within the industry, and we're excited to bring them to the golfing public."
Callaway's RAZR Hawk™ driver features a new material called Forged Composite™, co-developed through an R&D partnership with famed Italian automaker Automobili Lamborghini. Forged Composite™ is the lightest, strongest, most precise material either company has ever employed within their high-performance designs.
Featuring more than 500,000 turbostratic carbon fibers per square inch, Forged Composite™ is superior to the metal alloys that are most common within driver design, such as titanium. Its ability to be precisely forged allows Callaway engineers to design clubhead components to within tolerances of one thousandth of an inch, enhancing aerodynamic efficiency and strategically locating weight with a level of precision that was previously held unachievable. Forged Composite™ provides Callaway engineers the ability to design the most highly advanced clubheads in the game, with optimized mass properties for increased power at impact and more accurate trajectories.
About The Callaway Golf-Automobili Lamborghini Partnership
On September 30, 2010, Callaway Golf and Automobili Lamborghini announced an agreement to connect the resources of their world-renowned Research and Development teams.
This unique alliance establishes an ongoing partnership to develop innovative technologies and materials such as Forged Composite, the first collaborative element of this union.
The origins of this recently formalized relationship date back several years. Through the constant pursuit of lighter and stronger materials, the Lamborghini and Callaway Research and Development teams cultivated similar areas of expertise. A major point of convergence surrounded the development of advanced composite structures. These highly developed materials comprised of microscopic carbon fibers feature remarkable strength and performance characteristics in comparison to the metal alloys that are generally used throughout the automotive and golf industries.
About Forged Composite
Forged Composite is the lightest, strongest, most precise material Callaway has ever employed. Encompassing more than 500,000 intertwined turbostratic fibers per square inch, this revolutionary material features an incredibly high threshold for withstanding the extreme forces encountered by Lamborghini and Callaway products. Forged Composite is one-third the density of titanium, yet features a greater load carrying capacity per unit mass in bending. The implementation of a new, proprietary isothermal forging process enables Callaway and Lamborghini engineers to incorporate Forged Composite into their designs with a level of precision that was previously unachievable.
DRIVERS
Callaway RAZR Hawk / RAZR Hawk Tour Drivers – Headlining the new RAZR Platform, which represents the Company's most premium technology products, RAZR Hawk Drivers feature sole and crown components constructed of Forged Composite, reinforcing 67 percent of the driver head. The ability to precisely forge this advanced carbon material to within one-thousandth of an inch has allowed Callaway engineers to introduce a proprietary approach to aerodynamic shaping called Streamline Surface Technology. This innovation addresses drag forces during a golfer's entire downswing, reducing energy loss due to drag by 43 percent (over its predecessor, the FT-9), and resulting in the highest driver head speeds ever recorded by a 460cc Callaway driver. The new drivers are available in Neutral, Draw and Tour models. New product introduction retail price: RM2090.
FAIRWAY WOODS
RAZR Hawk Fairway Woods – Adding to a long line of fairway wood designs that have set the bar in golf, the RAZR Hawk Fairway Woods have been rapidly adopted on Tour by some of the world's most elite players. Forged Composite in the crown of the clubhead allows Callaway engineers to precisely redistribute weight for Center of Gravity placement that maximizes distance without compromising ball flight or feel. The Company's club designers then apply aggressive Variable Face Thickness Technology to precisely shape the face thickness in each fairway wood, increasing the sweet spot to promote consistent trajectories. Tour-inspired styling features a traditional head shape with a full-length hosel that appeals to a wide range of golfers. New product introduction retail price: RM1190.
HYBRIDS
RAZR X/RAZR X Tour Hybrids – Prototype models developed with and for Callaway Staff Professional Phil Mickelson inspired Callaway's new hybrids for 2011. The standard model RAZR X Hybrid has a clubface with a Zero Roll Design, producing higher launch angles on shots hit low on the face for greater distance and soft landings on the green. The standard model also features an offset hosel to provide a confidence-inspiring look at address and assist in squaring the clubface at impact. The Tour model has less offset to enhance workability. New product introduction retail price: RM990.
IRONS
RAZR X Irons – The new RAZR X irons feature Callaway's proprietary RAZR Technology, which shifts the center of gravity lower and deeper in the clubhead, offering increased shot-making from more places on the course. Extensive player research has shown that golfers tend to strike the ball lower on the clubface and these irons are designed for optimal performance on such shots. RAZR technology allowed Callaway engineers to build the iron with distance and forgiveness in mind, but with the versatility and look of a traditional thin sole iron. New product introduction retail price: RM3650 with steel shafts and RM4150 with graphite shafts.
RAZR X Tour Irons – RAZR X Tour Irons offer a more compact head shape with less offset and a thinner topline for the workability and sleek look preferred by better players. In addition to the benefits of RAZR Technology, the irons also deliver the incredible feel at impact that Callaway irons have become known for. Like the RAZR X Irons, the RAZR X Tour Irons feature a Variable Face Thickness profile with a fully integrated clubface/undercut cavity system. These technologies enable the Company's engineers to precisely position mass properties and design the face of each individual iron for maximum ball speeds on all shots. New product introduction retail price: RM3150 with steel shafts.
RAZR X Forged Irons – Made of forged 1020 Carbon Steel to produce a soft feel and responsive feedback, the RAZR X Forged Irons feature a Tour-inspired head shape with a higher, squared-off toe and a sharper leading edge. A thin top line, narrow sole and short blade length give the irons a look preferred by more accomplished players. Callaway's Tour CC Grooves provide elite golfers with increased spin for aggressive shot-making. Introduced on professional tours around the world late in the 2010 season, the RAZR X Forged Irons are already in the bags of some of the game's elite players. New product introduction retail price: RM3550 for steel shafts.
GOLF BALLS
HX Diablo(TM) Tour Golf Ball – The new HX Diablo Tour provides the optimum combination of distance, feel and control in a 3-piece performance golf ball. The Power Reaction Core(TM) has a softer center that gets firmer toward the outer edge, creating lower spin off the driver for more distance and more spin around the green for better control. The DuPont(R) HPF inner cover increases ball speeds and the soft cover provides incredible feel. HEX Aerodynamics reduces drag and promotes penetrating trajectories in varying wind conditions. New product introduction retail price: RM125.
HX Diablo Golf Ball – The new 2-piece HX Diablo Golf Ball combines incredible distance with unbelievably soft feel. The secret is a proprietary core that's highly resilient, but features an ultra-low compression. This produces high ball speeds for long distance off the tee, with the soft feel off the clubface that many golfers prefer. A thin Ionomer cover helps keep driver spin low to maximize more accurate distance. HEX Aerodynamics reduces drag and promotes a stronger ball flight. New product introduction retail price: RM125.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more than 110 countries worldwide.
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